Law firm marketing is essential for lawyers and law firms throughout the world. If you are in charge of online marketing for a law firm, you may be struggling to find effective marketing streams and to get a decent return on your marketing investment.
Don’t worry, this is normal for people without very much law firm marketing experience. This is why we have put together a list of our top 8 law firm online marketing tips. Read on to improve your marketing success dramatically!
- Branding Is Key
Without good branding, your online marketing efforts will never be as successful as they could be. Make sure that you have a clearly defined brand, and that you are consistent across the internet.
- Make Sure Your Social Media Presence Remains Strong
Social media is free, easy to use, and a great source of new clients. If don’t already have a well-defined social media strategy for your law firm, get one. It is very important to have a good social media presence and to engage with potential clients regularly.
- Make Sure You Put Time Into SEO
SEO, or search engine optimisation, is absolutely essential for any business website which really wants to have a strong online presence. SEO refers to the actions you can take to make your site appear higher on the search engine results pages for certain keywords, and it shouldn’t be ignored!