A great landing page can drastically change the results you see from your website. This is an area that you can’t afford to just throw together: it is your first impression. People tend to decide whether they want to continue browsing your site with just a glance at your landing page. These four tips will guide you in the right direction, and help retain your visitors.
1) The right amount of copy: Information overload can be a serious issue for your landing page. Too much copy and your visitors may go running for the hills, straight into the arms of your competitors. One way to make sure your copy is as concise as can be is to thoroughly consider your audience, and have different pages that explain the benefits of your service(s) or product(s) catered to each. For example, if your product was an at-home t-shirt logo maker, it would be difficult to appeal to universities, businesses, individuals, and event organizers all at once. Keep the message as personal as possible. Also keep in mind that paragraphs of text don’t tend to convert very well, as visitors tend to scan and move on.
Consider adding “lightboxes” to your website. These are the windows that open up on your landing page and dim the background text. These pop-up windows only appear when the visitor prompts them to, and gives them more information on a particular topic. This keeps the page clean and concise and allows the visitor to only see the extra information they want to see.