To drive quality traffic to your e-commerce website, apart from Search Engine Optimisation (SEO), AdWords is one of the most successful techniques. That said, if scantily handled, it can lead to immense capital wastage. Check out the 7 AdWords mistakes which when corrected can unleash the complete prospective of AdWords and attain the utmost possible ROI.
- Continuing to Run Ads of Out-of-Stock Items: An instance of putting your investment to flames with zero return is when you keep running ads of out-of-stock products on your online shopping portal. It is a sure sign that you are facing trouble keeping record of your outsized inventory. Utilize the neat ways available to keep track of all the products as to what is in stock and what has been sold out.